Effect of Blogs and Twitter on Web Site Hits

I have been experimenting with this blog and posting this automatically to Twitter. What I have found astonishing is the massive ramp up in hits to my web site and subsequent enquiries. In fact, August isn't over yet and I already have doubled my average hits (4315 at the time of writing. So if you are thinking of blogging, I would put some time aside because it's not completely intuitive but worth the investment in time. I am contemplating producing a training video so if there is sufficient interest, it might force me to do it.

If you do create a blog, don't forget to put the link in your email signature. It's a plug each time you send an email. www.mentornet.co.uk

Sales Prospecting - Cart before the Horse?

I don't know how many times I see people who are struggling with sales figures and yet they can't see that it's a numbers game. Anyway, to highlight the issues I have created a spreadsheet which walks you through an analysis of sales performance. It also homes in on conversion rates etc. It's only in its infancy but I will improve it over time (hopefully).

It also surprises me that people throw lots of salespeople (along with all the other expenses such as cars etc) at the problem and then don't spend any money generating leads. It all ends in tears and lots of wasted money. After 20 years of getting it wrong, the penny dropped for me. I.e. Marketing generates leads and when your sales people can't handle the leads, take another one on. Simple really.

The spreadsheet will be available at in the next few days from www.mentornet.co.uk