Monday, 5 October 2009
Cold Calling Using Shoe Leather
It occurred to me recently that with the advent of the internet, email and PDA’s, nobody seems to talk to anyone these days and the thought of cold calling will make the average salesperson go into shock. It would therefore seem a very good opportunity to beat competitors by having the gumption to walk the streets and actually speak to people face to face. It might even make you stand out from the crowd. I know in my past business, if no enquiries came in, we would literally pick a town and hit it. If nothing else, it gave a fair idea of how the competition were doing because it also doubled as a market survey.